The essence of Attract Hotter Women as a training program could be in its byline which reads: “The Lazy Man’s Way To Be More Successful With Women”. What guy wouldn’t find that an appealing proposition, hey?! The emphasis here is simply on you being yourself, and having the girls (or ladies) come to you. That’s the ‘lazy’ part, one must assume.

Brent Smith (pictured below) is the host and guru on how to attract the hotter women you crave, and his training is quick to lambast what other training courses have to offer on dating and how men can get women. For him, their approach is too focused on what a guy needs to do to attract a woman, how he should speak to her, how he should dress, etc. For Brent that approach is wrong – too much effort and not enough gain.

Brent Smith, guru and creator of Attract Hotter Women

Brent Smith, guru and creator of Attract Hotter Women

The method here is all about being laidback, about making her do all the work. As Brent says, “The point is to be free, to be carefree”. Nothing less than that. It’s about knowing who he is, liking who he is and attracting hotter women as a result. How a guy can attain that is what this training is all about, and is what this Attract Hotter Women review will assess here.

Summary:

The training provided by Attract Hotter Women claims that a guy should do none of the things men are normally told do to in order to attract women, like asking for her number or taking her out on a date, or such ‘typical pitfalls’ of dating. Rather, the guy should just sit back and wait for the women to come to him, all the while learning how to like himself more and be more comfortable in who he is.

The bottom line is that guy who is more in tune with himself and less aggressive in his pursuit of women will, conversely, result in women finding him irresistible. However this quasi-holistic ethos comes into disrepute under its own weight of contradictions. One moment the guy is told to sit back and be downright lazy as women flock to him, the next he needs to be working hard and never, ever be lazy.

With all the emphasis on the guy knowing who he is and liking himself more and the like, there are still numerous tips on how to woo her, how to chat with her, how to nab her. Again, that’s a contradiction with the going ethos. And it is in these about-faces that Attract Hotter Women loses steam – and credibility.

It’s unfortunate, because this is training aimed at guys wanting to date that has some interesting, quite novel concepts. With an amiable and believable host and creator in Brent Smith, this could have been the gold standard on training that was the antithesis of cynical and aggressive. Instead, it stoops to the trite dating chestnuts it so mocks. It should be invigorating training, but is instead compromised, even a bit lazy.

The Lowdown…

The premise of Attract Hotter Women is that a man is in charge by not having to be in charge. The main attraction for this training course is a 1o3-page PDF. These dating gurus sure do love their long(-winded?) PDF documents, that’s for sure!

The Introduction makes it clear that Brent is highly critical of other dating-related training courses for guys. He says how these training courses, “usually focus on the traditional way of hitting on women, what to say to talk them into being interested in you, how to say it so that you can get something from them, how to behave on a date, and where to go and so on and it’s all about tips, tricks and techniques only”.

The approach, according to the Brent Smith doctrine, is that Less Work = More Results. Accordingly, women “will not want to be taken out on dates, they won’t want you to spend money on them. They will only want to hook up with you”. Women don’t want to be taken out on dates and they don’t want to have money spent on them! Women don’t want money spent on them?! Wow, what alternate universe is this?!

He speaks of the “Inner Game” which is all about how a guy must concentrate on himself, be focused from within, so that it all comes to him. The focus is on a guy really knowing himself and finding ‘happiness within himself. ‘Love yourself’, ‘focus on yourself’, ‘be happy from within’ – that’s the mantra for sale here. I don’t know about you, but this sounds distinctly ‘New Agey’ to me, yeah?

Statements like “In order to find happiness, you have to be happiness. No happy couple I have ever met started out with two miserable people” just compound the whole New Age vibe of this philosophy. Basically, Attract Hotter Women tells guys to revolt against the usual conventions about how men should behave when it comes to women and dating. It’s actually an interesting theory.

In that way this training is defiant, even quietly revolutionary. There’s something oddly reassuring, even comforting, about this alternative way for men to behave. Guys should take note – there’s no hectic pursuing and over-thinking going on over here.

Chapter 2 in the ebook speaks of which men can benefit from this training, which is basically any man. No surprises there. The claim is that men are too pushing too hard, are being too stereotypical and ‘Hollywood’ in how they relate to women and try dating them. In turn, “women have become lazy and passive. They expect the attention no matter where they go or what they do…”

Brent Smith uses the clever ploy of making his story of how he was an overweight schlub with no confidence as the ‘test tube’ for his method. For him it was a progression in self-confidence to the point where he was in shape, had a better job and was attracting women like bees to honey. His bottom line was and is: “Stop dancing, performing, struggling, and fighting for the attention of women”.

Traditional dating is dead, according to Brent. He debunks what he believes are persistent myths, some of which undoubtedly are ‘truisms’ that many guys buy into. These include “Women will never pursue men” (“Lie.”) and “Women won’t be attracted to you if you’re overweight/unattractive” (“Lie.”).

What is required is a leap of faith. And the constant debunking of the myths about women and how men should date or pursue them. A leap of faith is indeed needed when this training asserts that a guy should never ask a woman out on a date. He shouldn’t keep talking to her. He shouldn’t compliment her. He shouldn’t even booty call her. Sheesh!

Women can smell fear. They can smell desperation. What they want is to get a glimpse of who you are what you can do for her, and then left wanting more as you close that “window” of you to which she had a mere glimpse. So, for all its bravado, the methodology here is to leave the woman hanging, to leave her panting for more. That aint exactly groundbreaking stuff, now is it?

However, for a training course that so rips into other training courses for offering ‘how-to’ tips and one-liners, Attract Hotter Women offers loads of its own. There’s tips on introductions, banter and even texting – very much like other dating courses do as well. There is an underlying hypocrisy in that, to be brutally honest.

Some more on it…

The New Age vibe proceeds relentlessly with assertions that a guy should visualize what he wants, to own it and to then live it. It’s even asserted that a guy should ‘Just Do It’. I couldn’t help wondering if Nike had somehow paid for that nifty piece of product placement in this training…

There is also emphasis on how different men and women are, psychologically and otherwise. In an interesting twist, Brent insists that it’s men who need to be the more giving, the more nurturing. It is that which will make them sexier: “Listening to someone is giving. Introducing people to each other is giving. Making someone laugh is giving. Giving is sexy. Taking is desperation”.

In all of this, there is a lot of practicing one’s desired “story” and, very interestingly, that it is laziness that will impede a guy from knowing who he is and what his ongoing inner ‘story’ is. It’s interesting, this emphasis on not being lazy, as it is entirely contradictory to how the training commences and is even subtitled: remember – how this is training for the lazy man…?

Extras?

There are bonuses on offer. These include four bonus videos featuring Mr Smith himself. “Mr Right Now” (i.e. telling a woman that you’re just there for fun and are not Mr Right but Mr Right Now) and “Psych Yourself Up To Go Out” (no explanation needed) show Brent giving these tips as he drives around at night.

It’s probably supposed to look spontaneous and  in the ‘now’. It just looks and sounds lame. And some of the scenarios that he talks about when a guy using his method walks into a club or bar are so ridiculous and far fetched, it’s actually laughable!

Brent Smith driving around in his videos

Brent Smith driving around in his videos

Then there is the “Quickstart Guide’ divided into Parts 1 and 2. It features good ol’ Brent sitting at a desk nonchalantly chatting away. Part 1 has him going on about finding and being yourself and even being lazy about attracting women (there’s that pesky ‘L’ word again!). Unscripted dialogue can be authentic and nicely organic, but this just comes across too laidback, too unfocused and very long-winded.

Brent Smith chatting away at his desk

Brent Smith chatting away at his desk

Part 2 is even worse as Part 1 is contradicted because now the guy is doing all the work. What to say to her, what not to say to her, what little games to play when and how – you know, the same guff that is blubbered out in way too many of these dating malarkeys. And he ‘umms’ and ‘errrs’ away, which is distracting to the point of being annoying. Script, perchance?

There is also a bonus content download page with the opening line that “We’ve UPGRADED your Attract Hotter Women account to include FREE and surprise bonuses I didn’t even tell you about”…don’t you just hate it when these sites resort to crap like that? It’s supposedly over 4 hours of PDF and zipped MP3 files. To the site’s credit, at least all of these are extras are free with membership.

And how does it look and feel?

It has a cool enough logo, with an eye-catching neon font in purples and blues, even if it does look like something out of Boogie Nights:

Attract Hotter Women logo

Attract Hotter Women logo

The rest of the site looks like nothing much. In fact it looks a lot like a basic blog without much thought given to style or its design aesthetic. The menu font is way too small and the content layout is tired-looking and done in a humdrum way. This is a distinct contrast to the often strident, confident tone of this training course’s content.

What’s To Like About Attract Hotter Women?

  • Attract Hotter Women has a mostly assertive tone that is comforting without being too arrogant and stupidly aggressive, which is too often the failing of other training courses of this type. That makes it more approachable and not too jarring in tone.
  • The emphasis here on how a guy should focus inwardly and like himself and find his ‘story’ may be very ‘New Agey’. However, it is refreshingly different in that way to other training for guys and dating. Too often the emphasis is on being hyper macho and hyper aggressive, to the point of being boorish and unrealistic. The Attract Hotter Women method is commendable for being different.
  • Too many male dating ‘gurus’ come across as smirking know-it-alls or irritating fratboys you just want to punch. Brent Smith, on the other hand, comes across self-assured and likeable. He really seems to believe what he’s selling and does it in a way that isn’t patronizing or annoying.

What’s Not To Like About Attract Hotter Women?

  • Unfortunately, this training is one contradiction after another. At the beginning of the training it’s extolling how it appeals to lazy men who don’t need to work at getting hot women, by the end of which it’s telling men that being lazy about who they are is the biggest no-no. It keeps telling men to look inward and focus on themselves, yet offers many tips on how to pursue women and pick them up successfully, which is anything but ‘inward’.
  • It borders on the hypocritical quite a few times. For example, Attract Hotter Women rubbishes other training courses that give ‘how to’ tips and provide examples of pick-up lines or even where to meet women, and yet that’s exactly what it does – in spades!
  • The content is presented in a manner and in a tone that is too casual and too anecdotal to have real impact. It’s a good ploy for Brent Smith to make learning with the personal (i.e. his own experiences and how they inspired his training). But there’s too much anecdote without the discernible structure and dogma that a really strong and convincing method requires. The strong assertions are too often washed out by the rambling way the content is written and presented.

Conclusion

Attract Hotter Women is a lost opportunity. It presents an interesting perspective on how men should be strong from within in order to make them more attractive to women. It is a beguiling, quite innovative viewpoint in the world of dating courses for guys and dating. Yet it contradicts itself too often, as pointed out in this review.

In trying so hard to be different and rubbishing other courses for being too generic and cliched, it makes the unfortunate mistake of dishing out similar advice on very similar themes. Its stridency is thereby undermined, which is a pity as the original premise is strong and deserved a tighter, more disciplined method. Instead it resorts to that which it lambasts so viciously. That is lamentable.

Brent Smith is a clever guy with some good ideas about guys and how they can attract women, and he comes across as believable and amiable. He should have capitalized on that. And, perhaps most strangely, there’s not much concrete talk or focus on how hotter women can be attracted to a guy due to this training. That seemed a strange oversight in hindsight.

I have no doubt that there are guys out there who would enjoy training that focuses more on them and how they can improve their dating averages by improving themselves. They don’t want more tips on how to win women by being an asshole or how to play endless games with her. Attract Hotter Women should have been the perfect training course for those (many) types of guys.

Unfortunately, it’s not.

Rating: C