TinderHacks has one sole and very simple premise: to allow guys to make (break?) the very best of the dating app and phenomenon that we all know as Tinder. The creator of this course, Blake Jamieson, states how he has cracked the odds machine that is Tinder hookups. And he makes the bold promise that he knows how guys can capitalize on what he has to share.

The social and dating (never mind casual sex) typhoon that is Tinder cannot be underestimated. The stats are impressive: released in just 2012 (what, it’s only been with us for four years now?!, you might gasp) it was already registering over a billion swipes a day within two years. No online dating app comes close to it these days. It’s a dating juggernaut.

Tinder is available in over 30 languages and it’s estimated that nearly 60 million people use the app every month. But for every successful match on Tinder (which we all know doesn’t always translate into great sex or even a proper hook-up, but anyhow…) there are literally hundreds of swipes. Every active user on Tinder is literally getting rejected scores of times a day.

The TinderHacks logo - it's a pretty good one

The TinderHacks logo – it’s a pretty good one

Many guys will surely want to improve their Tinder rates of success and, better still, ways to game the app. So does TinderHacks make the difference? Does it offer any sage advice and good, sound tips on how to make the most of your Tinder experience? Is Jamieson onto something or is it all hot air? This TinderHacks review will look into it and assess whether there’s a real fire on the go here or not.

Summary:

Tinder is anything but tender. It’s a vicious, unforgiving online dating app that some people may use to look for relationships and just a ‘fun’ encounter but, let’s be honest, it’s mostly an instant hook-up site for people who are horny and want to get (hopefully, well) laid. That is why any training that claims to be a guide on how to succeed at the Tinder game is ultimately about upping one’s chance of getting a fuck, and hopefully a good one.

Unfortunately, TinderHacks fails at that. The anecdotal experience it rambles on about is only slightly interesting. And the Tinder tips on offer are entirely generalist and could have been hacked together by any half-decent freelance writer with no dating experience. Which begs the question: where’s the real ‘hack’ here of Tinder? Why does none of it feel even remotely like anything that offers a one-up on the app giant?

This is a guide on a specific issue that lacks specificity. It only misses out on a failing grade in this review because at least its intentions are modest and Jamieson doesn’t make loud, chest-beating proclamations about himself or his product. That modesty forgives a lot – but it does not excuse the fact that TinderHacks is a basically piss poor effort. Jamieson needs to stick to his day job.

The Lowdown…

On offer here is a slim PDF. That’s it. The guide is very narrow in its focus. The creator of TinderHacks, Blake Jamieson, makes no claims to being a dating ‘guru’ or expert. That is instantly refreshing after all the dating ‘gurus’ one must normally wade through. Instead, he tells us that he works as a content manager for a large e-commerce company and that he just wants to share what knowledge and insight he has acquired regarding Tinder.

Blake states how he was never big into dating sites, but that it changed once he got the hang of using Tinder to its best potential. This he was able to come to grips with when he relocated to a new permanent job in Phoenix, Arizona. There’s a nice synergy between a company whose logo encompasses a flame and a guy ‘hacking’ into it in a place called Phoenix, yeah?

Hacking is a strong word, it be said. Rather, what Jamieson offers is insight into how to make the best of your chances on Tinder. The first thing he did was to make it look like Tinder had somehow ‘endorsed’ his profile, by niftily applying its flame logo to his profile pics, as shown here:

Blake Jamieson's first 'hack' job on Tinder...

Blake Jamieson’s first ‘hack’ job on Tinder…

According to Jamieson: “After about 10 days of swiping, I was up to 800 matches”. He even wrote an article (which I verified online) about his successful ‘hack’ entitled “Beating the Tinder game” on Medium, in which he wrote about his “Tinderventure,” in which he claims that he “learned a lot about dating psychology, gender roles, and native content marketing“.

Key “takeaways” (as he calls it) from this first experiment of his? According to Jamieson, they were 1. Only 8% of the matches took the initiative to message him first and 2. most of the incoming messages referenced the creative effort that he took with his pictures. It’s no surprise that Tinder quickly got wind of his design enterprise and are more guarded than ever about who uses their logos how and where.

Soon his experiment was being written about in an AdWeek feature and he was getting thousands of shares and likes across social shares across Facebook, Twitter, Google+ and even LinkedIn. He had tweaked his profile even more for the AdWeek feature and his numbers just kept rising. It was about then that the corporate suits at Tinder sent him a friendly e-mail request to cease and desist with his logo-tampering ways.

Jamieson acknowledges that it was such a success as what he did was new and had stood out. It’s worrying, however, when he blithely states that, “I realize that it’s not a sustainable strategy to be successful on Tinder”. He had to think of something else – something else that would be a one-up on the gigantic app that is Tinder. That’s what you’d think.

Instead, what Blakey suggests are ways to improve one’s profile as well as one’s messaging successes. He then makes one of those typical Me-Tarzan-You-Jane declarations: “TinderHacks is a call to arms
for boys to become men. Real women want real men who take initiative, are confident enough to make fun of themselves, and aren’t afraid to take chances”. Nothing like empty, naff sentiments to get one going.

He goes on a lengthy schpiel about what photos to use and how exacting and perfect said choices need to be, especially that all-important and all-crucifying pic of all pics, the profile pic. There are gems like: “The photo should be a closeup either from waist or shoulders up. (Don’t worry, you will get to show off your sweet bod later)” that are sure not to rankle guys with less-than-perfect bods.

Jamieson makes a real song and dance about the whole profile pics thing – and probably with good reason. Whether any of us like it or not, first impressions are important and are lasting. And nearly everyone out there is as fucking superficial as each one of us is about looks. Here are the two hallowed chosen by Jamieson himself – the one all sporty, the other all big, shiny white nashers:

Blake Jamieson profile pics - all sporty and big nashers

Blake Jamieson profile pics – all sporty and big nashers

There are four principal ‘categories’ of pics according to Jamieson, namely ‘Athletic’, ‘Cleans up nicely’, ‘Social’ and ‘Good sense of humor’. He provides a short list of photo-editing websites and software and how to get upgraded pics for free. Isn’t this the type of information one can easily get from a hundred different websites and blogs on how-to-make-it-work-on-social-media? It just seems so pat. He even gives a screenshot of Craigslist for this purpose – shit, how lazy is that?

He also offers his opinion about what and what not to put in a Tinder bio. Again, it’s hardly earth-shattering or even very insightful stuff: “Your bio should NOT read like a resume. It should be short, light, and playful.” It’s Pat Land again – nothing I aint heard or read before, buddy. And this is a guy who writes tat like “Collector of moments, not things. Glass always half-full. No time for pessimists.” Gag.

Jamieson also  deliberates on whether or not Tinder Plus, the app’s premium feature at $19.99 per month, is worth it. He very quickly decides it could be: “If you use Tinder often, and are constantly being restricted by the swipecap, then I think you should. The way I look at it, Tinder Plus costs less than a round of drinks, and gives you a lot more freedom on the app.”

Hmmm. One begins to wonder if maybe this guy is maybe not critically reviewing Tinder’s pros and cons but, in fact, nothing more than a plant by Tinder itself, perchance? I mean, it would be one hell of a genius marketing ploy to use a guy like this who ‘gamed’ their system to actually be used to ‘game’ potential users. Totally infeasible? I can’t deny I was sliding into conspiracy theory mode two-thirds of the way in…

TinderHacks then meanders along with messaging, including first messages, increasing response rates and the like, dissected to the nth degree. I won’t lie – by then I had lost interest. None of what I was reading through had been particularly revealing or nuanced, and so by the messaging tips stage I wasn’t particularly dialled into what he was suggesting. That’s how it goes when you disengage from training that is dull and generic as hell.

Jamieson’s ‘Final Thoughts’ on his so-called Tinder strategy is barely a page long, with his conclusions being these: “The two most important things to take away are: 1. Give no fucks. (You have nothing to prove and nothing to lose. It’s a numbers game). 2. Collect your own data. (Test what pictures and messages do the best for you ).” Gee, those are really, really important things to take away, I’m sure.

Extras

There is a 7-page PDF called ’50 Challenge Questions [For Your Tinder Bio]’ which lists questions that Jamieson thinks would look cool in a bio. They include “Would you rather be 8-feet tall or 4-feet tall,” “Would you rather live forever, or have the ability to turn invisible whenever you want” and “Cats or dogs”. Those last two are just begging for some cocky woman to reply, “Both”.

Repeated efforts to download his PDF of ‘My Super Like Template’ were futile. Other than a Facebook link and an e-mail address for you to shoot any questions his way, there’s nothing in the offering in the form of any forums, members’ areas, further resources (even if only Tinder or similar online dating apps) – nothing. This guy sure worked hard with what he offers his members – that’s plain to see.

And how does it look and feel?

Very bold and eye-catching logo aside, there’s not much to get visually or viscerally excited about with TinderHacks. A PDF manual is a PDF manual is forever a PDF manual. And even the two PDFs that he offers are nothing notable. This site is as visually straightforward and uncluttered (read: barren) as the very content therein.

What’s To Like About TinderHacks?

  • It’s not pretentious twaddle overloaded with reams and reams of info and clips. TinderHacks doesn’t promise that guys will become super jock alpha males nor that they will also find their ‘inner self’. It’s an overall highly limited product, but it doesn’t strive for more than what the packaging says it does. The focus here is on one thing and one thing alone – Tinder. That may not seem like much to rave about, but it’s tantamount to high praise for a ‘training course’ that is as limited and stick-thin as this one.
  • In all fairness, neither is Blake Jamieson a pretentious twat. At least he’s not a verbose, strutting schmuck. He’s affable enough, and his writing is decent and well-edited and keeps on track. He looks like the kind of guy who could score well on Tinder, who girls would like and who has experienced what he writes about. That’s more than many so-called gurus out there.

What’s Not To Like About TinderHacks?

  • It has so little going for it. I have no problem at all with a training program that seeks to focus solely on getting the very best out of Tinder. Hell, man, I love any training that has a singular sense of purpose and direction. Most of my dating course reviews have been lambasts of how directionless and chock full of endless data and information most courses tend to be. That is not what TinderHacks suffers from. Rather, the very little that it offers is so negligible and so bog standard that one wonders why he even bothered.
  • This guy needs to stop being so apologetic about wanting to have a one-up on Tinder. Messages like these proliferate throughout the manual: Just to reiterate my update earlier in the book do NOT use the Tinder logo on your pictures. If you do, Tinder will flag your account and will not be shown any new matches. And he does this again and again. It’s clear that this guy is shit scared of being sued by Tinder. Or is he just shit scared of being booted off Tinder? Hell, I hope it’s the former. Being scared of litigation is justifiable – being scared of possibly getting kicked off a dating app is just plain sad. And his protestations about not wanting his Facebook account, to which his Tinder one is linked, to be adversely affected just doesn’t ring true.
  • Let’s face it, the shelf life on any guide or how-to for Tinder is bound to be a short one. It may be today’s mega global online dating app, but we all know how fickle online trends usually are, and how quickly the technology changes. Tinder could be a matter of ashes in a mere few years time. Remember when AOL seemed so huge and immortal? MySpace, anyone?

Conclusion

To say that TinderHacks is slim pickings is to put it mildly. There’s nothing to hate here, but neither is anything to rave about. Even the anecdote about his first Tinder ‘hack’ that Jamieson gushes about is no great shakes. Just a guy who saw an angle in the relatively early days of an app. It’s mildly interesting at best. And the ‘tips’ that follow are so generic as to be instantly forgettable.

Blake Jamieson made the fatal error of thinking that ‘less is more’ is the only mantra that counts by which to build a dating-related guide. He is wrong. The focus can be hyper-narrow – no problem. The direction can be singular – no problem. But what Jamieson forgot is that it still needs some substance. In fact, the less there is, the more substantial the message needs to be. In that, he fails miserably.

There’s little to no fire on the go here. TinderHacks comes across tepid and with very little depth. This is weak stuff, guys. It’s nothing but an already dated extended anecdote with a few obvious and hardly exciting tips and suggestions. In the end TinderHacks feels like nothing more than that: a pretty feeble hack job.

Grade: D-